How We Work
Avanor combines institutional financial experience with commercially grounded execution - working closely with founders, operators, and leadership teams through periods of growth, transition, and strategic complexity.
The firm's approach is intentionally direct, analytical, and hands-on, with a focus on clarity, sound judgment, and long-term decision-making.
James Crouch, Founder, Avanor
Our Story
After two decades advising global businesses, investors, and leadership teams across capital markets, corporate strategy, and operational finance, Avanor was founded to provide commercially grounded financial leadership to growing companies navigating complexity and change.
The firm combines institutional-quality financial thinking with practical execution — supporting founders, operators, and investors through periods of growth, transition, restructuring, and strategic decision-making.